Toyota's answer to the Fiero, the MR2, had similar problems but the publicity the Fiero was getting for its unorthodox features at the time also meant it was under a microscope once something went wrong. The bad news was that the Fiero had no power steering, an insanely hot engine and a propensity for catching fire once that heat burned up much of the vehicle's oil, broke connecting rods and sprayed the remaining oil onto the engine or other toasty areas. The good news was that it got 40 miles to the gallon on the highway. The fuel crisis of the mid-'70s still had Detroit a little gun-shy about investing in sports cars, so Pontiac settled on a "sporty commuter" concept instead. From the plastic body panels that prevented dents and scratches but scared metal-bred gearheads to the seats with speakers installed in the headrests, the Fiero was thinking ahead while many of its other features were holding it behind. The Fiero looked '80s cheesy and was typical of the underpowered performance-ish cars of the era, but it was unappreciated in its time.
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By the time the Big 'N' Tasty was unceremoniously dumped from the menu last year, burger chains including In 'N' Out Burger and Five Guys had already figured out how to keep fresh vegetable toppings cold and thick beef patties hot without creating a Styrofoam sarcophagus for either. The final incarnation was basically a McDLT smashed together with the cold side wilted and warm and the hot side only tepid at best. Bringing the McDLT's original container back today, in a post- Fast-Food Nation and Super-Size Me world where McDonald's and its spokesclown are already under considerable scrutiny, would create a headache McDonald's just doesn't need.īesides, why alienate customers by bringing back the packaging for a product that even your own company hates? McDonald's spent much of the 1990s trying to redo the McDLT, first as the seaweed-infused low-fat McLean Deluxe in 1991, then as the adult-only artisan bun-clad Arch Deluxe in 1996 and, finally, as the low-budget Big 'N' Tasty in 2000. McDonald's figured out in 1990 what seems like common knowledge today: Excessive amounts of polystyrene are costly to produce and costly to the surrounding environment.